Nintendo's President Satoru Iwata has come out with a statement describing the Wii's lack of good fortune in its homeland Japan.
" As you probably know, the current situation of Wii cannot be defined as healthy. The price cut seems to have the least impact here than other parts of the world. It is our urgent mission to recover the momentum of Wii during the holidays utilizing Nintendo's strength. The total Japanese market size is less than one sixth of that of the US, and about one fourth of the four major European countries. There exists major differences in market size today. When we compare the unit hardware sales, Japanese sales are about two-sevenths of the US, and more than half of the four major European countries. It can be said that Japan today is the challenging market for home console software to sell. Since the software we launched at the end of 2008 did not go on to sell for an extended period of time, and we were not able to launch very strong titles in the first half of this year, we have seen a significant drop in software sales this year. As a result Wii Software unit sales share is just below 50 percent of the entire home console software market so far in 2009 ".
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