In a new interview, Nintendo of America's president Reggie Fils-Aime talked about Apple's entry into the games market with devices like the iPhone and new iPad.
Apple is not having an impact on Nintendo when you look at our business, our volume, our hardware, our software. I've seen data that suggestions that while consumers are constantly downloading Apps, they play with them for a few times and then they are moving on to the next thing.
Clearly it doesn't look like their platform is a viable profit platform for game development because so many of the games are free versus paid downloads.
If our games represent a range between snacks of entertainment and full meals depending on the type of game, Apple's aren't even a mouthful, in terms of the gaming experience you get.
So Reggie doesn't sound worried. Do you think Apple will be a major contender in gaming at any point?
New Pokémon Video Games Aim to Win Players’ Hearts and SoulsHarry Potter And The Forbidden Journey Is A ‘Game Changer,’ Creators Say