Cammie Dunaway frustrated!... with sales

Cammie Dunaway frustrated!... with sales

Grand Theft Auto: Chinatown Wars was released on DS around 8 months ago. In that time, sales figures have unfortunately been a disappointment. Speaking with MTV, Nintendo spokeswoman Cammie Dunaway commented:

" It's frustrating, quite frankly. Certainly there have been mature titles like Resident Evil, the first Call of Duty, that have sold over a million units. With something like GTA, there's great content there. We do think it'll have a long tail and we've seen that with a lot of titles across all genres on the DS platform that consumers continue to discover them. Part of what's needed is you have to continue to put marketing support behind these titles. It's one of the things we've learned over the past few years. The old dynamic of throw it on TV for a few weeks and forget it isn't going to work, because new consumers are coming in all the time ".

Did you pick up Chinatown Wars? How come it didn't grab the public's imagination and cash?



October NPD figures‘New Moon’ Sets New Box-Office Record For Midnight Screenings