Kirby shapes took to the skies in four locations across the US on Thursday, in a special event previously mentioned. As suspected, it was promoting the release of Kirby Super Star Ultra on DS, which comes out on September 22nd.
Created by machines, thousands of these Kirby-forms were released. They were made out of bubbles and helium. Some video footage and pictures are available below.
There's also a commercial for the game, dubbing Kirby the "Super Tuff Pink Puff".
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